When selling globally, brands that adapt their ecommerce strategies to align with local preferences can gain a competitive edge and achieve better conversion rates. One great way to do this is by crafting messaging, store landing pages, and promotions around holidays and seasons celebrated in different parts of the world.
Recognizing these occasions and respecting consumer preferences is essential to creating campaigns that truly resonate with international audiences and build stronger customer relationships. This localized approach not only boosts engagement but also drives sales, making a big impact on growth.
Want to make the most of global holidays and boost your international sales?
Passport Global is your all-in-one solution for effortless international selling. With advanced localization support and expert growth advisory, we help you tailor your ecommerce store to maximize conversions in every market and during every season. Reach out to our team today to see how Passport can accelerate your international growth.
Global Holiday List
Here’s an extensive list of key international holidays in top global markets to consider when localizing your ecommerce strategy. For a quick reference, download our full Global Holiday Calendar below.
January
Northern Hemisphere Season: Winter | Southern Hemisphere Season: Summer
- New Year’s Day | January 1st
Worldwide
New Year’s Day is all about fresh starts and setting new goals, making it the perfect time to promote themes of renewal and self-improvement. You can highlight a variety of products from industries like health & wellness, beauty & personal care, apparel & accessories, and more. For example, promote items like fitness gear and supplements for a healthier lifestyle, skincare, and beauty products for a refreshed routine, organizational tools for home and work, and stylish clothing for an updated wardrobe. Additionally, consider creating inspiring content such as success stories, resolution tips, and wellness guides, as well as offering limited-time discounts to attract customers eager to start the year positively.
- Blue Monday | January 20th, 2025 (third Monday in January)
United Kingdom, European Union
Blue Monday, known as the most depressing day of the year, started in the UK and is gaining recognition in the EU. Retailers often offer discounts to cheer up consumers and boost sales during this typically slow sales period. Consider promoting wellness products, self-care items, and special offers to lift spirits and drive engagement.
- Australia Day | January 26th
Australia
Australia Day marks the anniversary of the arrival of the First Fleet in 1788 and the founding of New South Wales. It is a national celebration filled with beach parties, barbecues, and parades. Promote summer-themed products and items for outdoor activities, such as swimwear, beach towels, hats, and sunscreen to match the holiday’s festivities. Additionally, emphasize patriotism and community in your marketing to connect with customers and enhance the festive spirit.
- Republic Day | January 26th
India
Republic Day marks the date that the Constitution of India came into effect. This important national holiday is celebrated with grand parades, cultural performances, and community events. It offers an opportunity for businesses to engage with customers through special promotions and discounts. Consider offering deals on a variety of products to join in the celebration of this significant occasion.
Other notable holidays in January:
- Lucky Bag Day (Japan, January 1) – Known as Fukubukuro, this is a Japanese New Year’s tradition where businesses offer mystery bags filled with products at a significant discount.
- Burns Night (Scotland, January 25) – A celebration of the life and poetry of Robert Burns, featuring traditional Scottish food, music, and recitations of Burns’ works.
February
Northern Hemisphere Season: Winter | Southern Hemisphere Season: Summer
- Black History Month | February
Canada, United Kingdom, Germany, Netherlands, United States
Black History Month is dedicated to honoring the contributions, achievements, and history of Black individuals and communities. This month-long celebration provides an opportunity to promote products that highlight cultural pride, empowerment, and education. Feature items like beauty products catering to diverse skin tones and hair types, apparel and accessories with inspirational quotes or designs, and wellness items that emphasize self-care and mental health. Additionally, consider partnering with Black influencers, creators, and businesses to amplify your message and connect with a broader audience. Offering special promotions can also encourage purchases and engagement, celebrating the rich history and contributions of the Black community.
- Chinese New Year | February 10th, 2025 (usually falls between January 21st – February 20th)
China, Singapore, Malaysia, Thailand, Other Asian Countries
Chinese New Year, also known as the Spring Festival or Lunar New Year, is a major family holiday marked by gift-giving and festive celebrations in several Asian countries. Promote products that reflect the holiday’s themes of luck, prosperity, and renewal. You can highlight items like clothing, accessories, and home decor in traditional colors like red and gold, or incorporate symbols such as dragons, lanterns, and the Chinese zodiac animals. Additionally, consider offering gift sets to connect with customers celebrating this vibrant holiday.
- Valentine’s Day | February 14th
Worldwide
Valentine’s Day is a celebration of love and romance, making it an ideal time to promote gifts and special items for loved ones. Highlight items like jewelry, beauty products, and romantic or personalized gifts. You can enhance the experience by offering extra touches such as gift wrapping and the option to add a personalized note. Additionally, consider offering bundles or limited-time discounts to encourage purchases.
- Carnival & Mardi Gras | February 28th – March 4th, 2025 (ends the day before Ash Wednesday, usually falls in February or March)
Brazil, Italy, Caribbean Countries, United States
Carnival is a vibrant and festive season that occurs before Lent featuring parades, costumes, and parties. Mardi Gras, the final day of Carnival, is especially celebrated in places like New Orleans in the United States. Promote colorful and fun products like costumes, decorative items, and clothing in bright colors like red, yellow, green, and blue. Accessories such as masks, feathered headbands, and glittery makeup can also be popular. Emphasize themes of celebration and joy by encouraging participation in the Carnival and Mardi Gras spirit.
- Ramadan | February 28th, 2025 – March 30th, 2025 (start of the ninth month of the Islamic lunar calendar)
Muslim Communities Worldwide
Ramadan is a holy month of fasting, prayer, and reflection for Muslims worldwide. Consider promoting products that align with the themes of this period, such as modest fashion, wellness items, and gifts for family gatherings. Ensure your messaging is respectful and sensitive, emphasizing themes of togetherness, generosity, and spirituality.
Other notable holidays in February:
- St. Brigid’s Day (Ireland, February 1) – Marks the beginning of spring and honors St. Brigid, one of Ireland’s patron saints.
- Setsubun (Japan, February 3) – Celebrated by throwing beans to drive away evil spirits.
- Waitangi Day (New Zealand, February 6): Commemorates the signing of the Treaty of Waitangi, marking the founding of New Zealand.
- Family Day (Canada, third Monday in February) – A day for family bonding and activities.
March
Northern Hemisphere Season: Winter | Southern Hemisphere Season: Summer
- International Women’s Day | March 8th
Worldwide
International Women’s Day is a global celebration of women’s achievements and a call for gender equality. Promote products that empower and celebrate women, such as self-care items, beauty products, and apparel, while highlighting women-owned brands. Create content that emphasizes the importance of women’s contributions across various fields and consider offering special promotions or collaborating with female influencers to resonate with your audience.
- White Day | March 14th
Japan, China, Other East Asian Countries
White Day, celebrated on March 14th, is a day when men reciprocate the gifts they received on Valentine’s Day. Originating in Japan, this tradition has spread to several other East Asian countries. It’s an excellent opportunity to promote products that express appreciation and affection. Highlight items such as chocolates, sweets, jewelry, and personalized gifts. Consider offering bundles or limited-time discounts to boost sales, and enhance the shopping experience by providing options for gift wrapping and personalized messages.
- Holi | March 13th-14th, 2025 (day of the full moon in the Hindu month of Phalguna)
India, Nepal
Holi, the Festival of Colors, celebrates the arrival of spring and the victory of good over evil. The celebrations begin on the evening of March 13th with Holika Dahan and continue with the main festivities on March 14th. It’s marked by joyous gatherings, color-throwing, and festive foods. Promote products that enhance the vibrant and playful spirit of the holiday, highlighting items like colorful clothing and festive accessories. Create engaging content that showcases the fun and excitement of Holi.
- St. Patrick’s Day | March 17th
Ireland, Canada, Australia, United Kingdom, United States, Other Countries Worldwide
St. Patrick’s Day commemorates Saint Patrick, the patron saint of Ireland, and celebrates Irish culture with parades, parties, public festivals, music, dancing, and the wearing of green. Promote products such as green clothing, shamrock-themed accessories, and other Irish-themed items. Craft messaging that celebrates Irish heritage and traditions, encouraging customers to join in the festivities.
- First Day of Spring | March 20th, 2025 (usually falls between March 19th and March 21st)
Worldwide
The first day of spring, also known as the Vernal Equinox, marks the beginning of the spring season in the Northern Hemisphere. It’s a time of renewal and fresh starts, making it ideal for promoting products that reflect these themes. Highlight fitness gear, spring fashion, wellness products, beauty and skincare items, and home decor to help customers embrace the season. Create content celebrating the arrival of spring with special promotions encouraging customers to refresh their homes and lifestyles for the new season.
- International Day of Happiness | March 20th
Worldwide
This UN-sanctioned holiday promotes the importance of happiness and well-being. Promote products that enhance personal health, such as wellness kits and self-care items. Create content that encourages positivity and shares tips on achieving happiness. Consider collaborating with influencers who advocate for mental health and well-being to amplify your message and engage your audience effectively.
- Earth Hour | March 22nd, 2025 (last Saturday in March)
Worldwide
Earth Hour is a global environmental movement encouraging individuals and businesses to turn off non-essential lights for one hour to raise awareness about climate change. Promote eco-friendly and sustainable items such as reusable bags, solar-powered gadgets, and environmentally conscious goods. Create content that highlights your brand’s commitment to sustainability and encourages your audience to participate in Earth Hour. Consider offering special discounts on green products to promote eco-friendly living.
- Mothering Sunday | March 30th, 2025 (fourth Sunday of Lent)
United Kingdom
Mother’s Day in the United Kingdom, also known as Mothering Sunday, is celebrated on the fourth Sunday of Lent, differing from the May celebration in other parts of the world. This special day honors mothers and mother figures, making it an ideal time to promote gifts that express love and appreciation. Highlight items such as beauty and skincare products, self-care essentials, elegant jewelry, and personalized gifts. Consider offering bundles or limited-time discounts to boost sales, and enhance the shopping experience by providing options for gift wrapping and personalized messages.
- Eid al-Fitr | March 30th, 2025 (based on the new moon at the end of Ramadan)
Muslim Communities Worldwide
Eid al-Fitr, marking the end of Ramadan, is celebrated by Muslims worldwide with communal prayers, feasting, and gift-giving. Promote products such as modest clothing, accessories, beauty products, sweets, gift sets, and festive home decor. Emphasize themes of togetherness, gratitude, and generosity in your messaging, and ensure your marketing is respectful and celebrates the holiday’s significance.
April
Northern Hemisphere Season: Spring | Southern Hemisphere Season: Fall
- April Fool’s Day | April 1st
Worldwide
April Fool’s Day is celebrated with pranks, jokes, and playful behavior. Promote fun and novelty items, such as playful home decor, quirky fashion accessories, and unique gadgets. Create content that encourages light-hearted fun and laughter, and consider offering limited-time discounts on these items to attract customers looking to embrace the spirit of the day.
- National Pet Day | April 11th
Worldwide
National Pet Day is a celebration of the joy and companionship pets bring into our lives. Promote products that enhance pet care and bonding, such as toys, grooming supplies, and accessories. Emphasize themes of love, care, and appreciation for pets in your messaging, and consider collaborating with pet influencers to connect with your audience.
- Songkran | April 13th – April 15th
Thailand
Songkran, the Thai New Year, is celebrated with vibrant water fights, cleaning rituals, and family gatherings. Promote products perfect for these lively festivities, such as water-resistant gear, travel accessories, lightweight clothing, and outdoor essentials. Emphasize themes of renewal, fun, and community in your messaging to resonate with the festive spirit of Songkran.
- Easter | April 20th, 2025 (usually falls between March 22nd and April 25th)
Christian Communities Worldwide
Easter celebrates the resurrection of Jesus and is often associated with springtime and renewal. Promote products such as spring-themed home decor, gifts for children, treats and sweets, items for Easter baskets, pastel-colored clothing, spring fashion, and floral-themed accessories. Create engaging content around Easter traditions and family activities to connect with your audience.
- Dyngus Day | April 21st, 2025 (Monday after Easter)
Poland, Polish Communities Worldwide
Dyngus Day, also known as Wet Monday, is celebrated the day after Easter and symbolizes the end of Lent and the joy of Easter. It is marked by playful water fights and other festive activities. Promote products that align with these lively traditions, such as water-resistant clothing, fun accessories, and novelty items. Emphasize themes of playfulness and joy in your messaging to capture the spirit of Dyngus Day.
- Earth Day | April 22nd
Worldwide
Earth Day is a global event dedicated to environmental protection and sustainability. Promote eco-friendly and sustainable products, such as reusable bags, solar-powered gadgets, and environmentally conscious goods. Create content that emphasizes your brand’s commitment to sustainability, shares eco-friendly tips, and encourages customers to make greener choices. Consider offering special discounts on green products to promote eco-friendly living.
- Anzac Day | April 25th
Australia, New Zealand
Anzac Day commemorates the soldiers of Australia and New Zealand who served and died in wars, conflicts, and peacekeeping operations. It’s important to approach this holiday with respect and sensitivity. Focus on honoring the significance of the day and offer respectful messages that acknowledge the importance of Anzac Day.
- King’s Day | April 27th
Netherlands
King’s Day celebrates the birthday of King Willem-Alexander of the Netherlands with nationwide festivities, parades, and outdoor markets. The national color, orange, is prominently featured in the celebrations, so promote orange-themed products like apparel, accessories, and party supplies to help customers join in the vibrant festivities. Emphasize the joyful and patriotic spirit of the holiday in your messaging.
- Beltane Fire Festival | April 30th
Scotland
The Beltane Fire Festival is an ancient Celtic celebration marking the beginning of summer, held on Calton Hill in Edinburgh. It features vibrant performances with fire, dancing, and music, creating an immersive experience. Promote products that tie into the festival’s themes of celebration and renewal, highlighting items such as festival clothing, unique accessories, and outdoor gear.
- Japan Golden Week | April 29th – May 5th
Japan
Golden Week is one of Japan’s most significant holiday periods, encompassing four national holidays: Showa Day (April 29), Constitution Day (May 3), Greenery Day (May 4), and Children’s Day (May 5). This week-long celebration is marked by travel, family gatherings, and various festivities, with people often taking trips, enjoying outdoor activities, and participating in local festivals and parades. Promote travel accessories, outdoor gear, comfortable clothing, and tech gadgets. Consider offering special promotions to connect with customers planning vacations or enjoying the holiday.
Other notable holidays in April:
- Ching Ming Festival (China, April 4 or 5): Also known as Tomb-Sweeping Day, this holiday involves paying respects to ancestors.
- Passover (Jewish Communities Worldwide, typically in April or late March): An eight-day festival commemorating the liberation of the Israelites from Egyptian slavery, marked by the Seder meal and the eating of unleavened bread.
- Good Friday (Christian Communities Worldwide, typically in April): A solemn day commemorating the crucifixion of Jesus Christ, observed with church services and fasting.
May
Northern Hemisphere Season: Spring | Southern Hemisphere Season: Fall
- International Workers’ Day | May 1st
Worldwide
International Workers’ Day, also known as May Day or Labour Day, is celebrated in many countries to honor the labor movement and the contributions of workers. Promote products that enhance productivity, work-life balance, and wellness. Create content that highlights the importance of workers and the history of the labor movement. Consider offering special promotions to attract customers looking to celebrate their hard work and dedication.
- Cinco de Mayo | May 5th
Mexico, US
Cinco de Mayo commemorates the Mexican Army’s victory over the French Empire at the Battle of Puebla. Promote festive products that align with the vibrant spirit of the holiday by highlighting items such as colorful apparel and accessories in red, white, and green. Connect with your audience through culturally relevant content, and consider offering limited-time discounts to encourage purchases for Cinco de Mayo celebrations. - Europe Day | May 9
European Union
Europe Day celebrates peace and unity in Europe, marking the anniversary of the historic Schuman Declaration that laid the foundation for the European Union. This holiday is an excellent opportunity to promote a variety of products that appeal to European customers and offer special promotions to those celebrating the holiday.
- Mother’s Day | May 11th, 2025 (varies by country)
Worldwide
Mother’s Day is a celebration honoring mothers and motherhood. While many countries celebrate it on the second Sunday of May, other countries have different dates. For instance, Mexico celebrates on May 10th, Thailand on August 12th, and Russia on the last Sunday in November. Promote products such as beauty, skincare, personal care items, jewelry, apparel, sweets, and home decor. Create heartfelt content that resonates with the theme of appreciation and love for mothers. Consider offering special bundles or limited-time discounts to encourage customers to purchase meaningful gifts for their mothers.
- Vesak | May 12th, 2025 (usually falls in May or early June)
Buddhist Communities Worldwide
Vesak, also known as Buddha Day, commemorates the birth, enlightenment, and death of Buddha. Promote wellness products and items that reflect the themes of peace, mindfulness, and spirituality. Emphasize the significance of this day by highlighting products that encourage reflection and inner peace.
- Victoria Day | May 19th, 2025 (last Monday preceding May 25th)
Canada
Victoria Day celebrates the birthday of Queen Victoria and marks the beginning of the summer season in Canada. Promote products related to outdoor activities and summer fun, such as sports equipment, beach essentials, and summer apparel. Consider offering special promotions to encourage customers to prepare for the summer season. Emphasize themes of celebration and the joy of welcoming summer in your messaging.
- Spring Bank Holiday | May 26th, 2025 (last Monday in May)
United Kingdom
The Spring Bank Holiday is a public holiday in the UK, offering a long weekend for relaxation and leisure. It’s often celebrated with outdoor activities, events, and local festivals. Promote products related to outdoor fun, summer essentials, and travel accessories. Consider offering special promotions and discounts to attract customers looking to make the most of their extended weekend and prepare for the upcoming summer season.
- Memorial Day | May 26th, 2025 (last Monday in May)
United States
Memorial Day is a federal holiday in the US dedicated to honoring and remembering the men and women who have died while serving in the military. This holiday weekend is marked by family gatherings, parades, and visits to memorials. It’s also recognized as the unofficial start of summer, with ecommerce summer sales going into full swing. Promote summer-themed products and items for outdoor activities, such as beachwear and travel accessories, to match the festivities. Consider offering special promotions and discounts to attract customers and boost sales during this kickoff to the summer season.
- Hot Sale | May 26 to June 1, 2025 (usually starts on the last Monday of May and runs through the first week of June)
Mexico
Hot Sale is a major online sales event in Mexico, typically taking place in early July. It offers substantial discounts across various product categories, making it a prime time for ecommerce businesses to boost their sales. Promote popular items such as electronics, fashion, home appliances, and more. Consider creating special promotions and engaging marketing campaigns to attract shoppers looking for great deals during this high-traffic shopping event.
- Dragon Boat Festival | May 31st, 2025 (fifth day of the fifth month in the Chinese calendar)
China
The Dragon Boat Festival, also known as Duanwu Festival, is celebrated with dragon boat races, the eating of rice dumplings (zongzi), and various cultural activities. Promote summer-related products that tie into the festive atmosphere, such as water sports equipment, fitness gear, and wellness products.
- Great Singapore Sale | Late May to Early July
Singapore
The Great Singapore Sale is one of the biggest shopping events in Singapore, spanning from late May to early July. Both physical stores and online retailers participate, offering significant discounts and promotions. This period is perfect for promoting a wide range of products, from fashion and electronics to home goods and beauty items. Create buzz with special offers, flash sales, and engaging content that highlights the best deals of the season.
June
Northern Hemisphere Season: Summer | Southern Hemisphere Season: Winter
- Pride Month | June
Worldwide
Pride Month celebrates the LGBTQ+ community, honoring their history, achievements, and ongoing struggles for equality. Promote products that show support and solidarity, such as rainbow-themed apparel and accessories. Create content that highlights the importance of diversity, inclusion, and love. Consider partnering with LGBTQ+ influencers and organizations to amplify your message and connect with your audience. Offering special promotions can also encourage engagement and demonstrate your brand’s commitment to the LGBTQ+ community.
- Children’s Day | June 1st (varies by country)
Worldwide
Children’s Day is celebrated in many countries on different days to honor and promote children’s well-being, focusing on their importance in our society. Notable dates include June 1st (celebrated in countries like China and Russia as International Children’s Day) and November 20th (celebrated in countries like Canada and New Zealand as Universal Children’s Day). Promote products that appeal to kids and families, such as toys, books, clothing, and outdoor play items. Consider offering special promotions to attract parents looking to celebrate this day with their children.
- World Environment Day | June 5th
Worldwide
World Environment Day is a global event dedicated to raising awareness about environmental issues and encouraging action to protect the planet. Promote eco-friendly and sustainable products, such as reusable bags, solar-powered gadgets, and environmentally conscious items. Create content that highlights your brand’s commitment to sustainability and shares tips for eco-friendly living. Consider offering special discounts on green products to encourage customers to make environmentally responsible choices.
- Father’s Day | June 15th, 2025 (varies by country)
Worldwide
Father’s Day is a celebration honoring fathers and fatherhood. It’s most commonly celebrated on the third Sunday in June in countries like Canada, and the UK. Other notable dates include March 19th in Spain, Portugal, and Italy; the first Sunday in September in Australia and New Zealand; and the second Sunday in November in Sweden, Finland, and Norway. Promote products such as grooming and skincare items, gadgets, sports equipment, and personalized gifts. Create heartfelt content that resonates with the theme of appreciation and love for fathers. Consider offering special bundles or limited-time discounts to encourage customers to purchase meaningful gifts for their fathers.
- Midsummer | June 20th, 2025 (varies by country, occurs between June 19th – 25th)
Sweden, Norway, Denmark, Finland, Other Nordic Countries
Midsummer celebrates the summer solstice with outdoor festivities, traditional foods, and dancing around the maypole. In Sweden, Midsummer’s Eve is celebrated on the Friday between June 19th and 25th. In Norway, Denmark, and Finland, Midsummer is typically celebrated on June 23rd (St. John’s Eve) or June 24th (St. John’s Day). In Iceland, Midsummer, known as Jónsmessa, is celebrated on June 24th. Promote products that align with celebrations, such as outdoor items and summer apparel. Create content that captures the joy and traditions of Midsummer and consider offering special promotions to encourage customers to prepare for their summer festivities.
- Summer Solstice | June 21st, 2025 (usually occurs between June 20th – 22nd)
Worldwide
The Summer Solstice, also known as the First Day of Summer, marks the longest day of the year and the official start of summer. Celebrate this vibrant season by promoting products that enhance outdoor activities and summer fun, such as swimwear, beach accessories, portable fans, and summer-themed decor. Create content that captures the excitement and energy of summer, offering tips for outdoor adventures and seasonal recipes. Consider offering special promotions to encourage customers to gear up for summer festivities and make the most of the sunny days ahead.
Other notable holidays in June:
- Portugal Day (Portugal, June 10) – A national holiday celebrating Portuguese history and culture with parades, concerts, and public festivities.
- Corpus Christi (Spain, Brazil, Poland, usually in June) – A religious holiday featuring processions and celebrations, commemorating the presence of Christ in the Eucharist.
- Festa Junina (Brazil, all of June) – A traditional festival celebrated with food, music, and dances, honoring rural life and Saint John the Baptist.
July
Northern Hemisphere Season: Summer| Southern Hemisphere Season: Winter
- Canada Day | July 1st
Canada
Canada Day celebrates the founding of Canada with nationwide festivities, including parades, fireworks, and outdoor gatherings. Promote summer-related products to enhance the celebrations, such as summer apparel, outdoor activity gear, and travel accessories. Consider offering special promotions to attract customers planning to celebrate.
- Independence Day | July 4th
United States
Independence Day, or the Fourth of July, in the US celebrates the adoption of the Declaration of Independence in 1776. This patriotic holiday is marked by fireworks, parades, concerts, and family gatherings. It’s also a peak time for summer sales to spike as people celebrate with barbecues, picnics, and outdoor parties. Promote items for these activities like food and beverages, grilling and picnic supplies, and summer apparel to align with the spirited celebrations. Consider offering special promotions and discounts to boost sales and help customers fully enjoy their Independence Day festivities.
- Tanabata | July 7th
Japan
Tanabata, also known as the Star Festival, celebrates the meeting of the deities Orihime and Hikoboshi. The festival is marked by colorful decorations, wishes written on tanzaku (small pieces of paper), and festive events. Consider promoting products that align with the festival’s themes of hope and celebration.
- Asalha Puja | July 10th, 2025 (falls in mid to late July)
Thailand, Other Buddhist Communities Worldwide
Asalha Puja, or Dhamma Day, commemorates the Buddha’s first sermon and the founding of the Buddhist community. Promote products that reflect themes of mindfulness, wellness, and spirituality to connect with customers seeking inner peace and balance. Consider creating content that educates your audience about the significance of Asalha Puja and offers tips for mindful living.
- Bastille Day | July 14th
France
Bastille Day marks the French National Day, celebrated with parades, fireworks, and parties. This holiday commemorates the storming of the Bastille prison on July 14, 1789, a pivotal event in the French Revolution symbolizing freedom and democracy. Promote elegant and celebratory products by highlighting stylish clothing, chic home goods, and festive accessories to resonate with the day’s spirit.
- Amazon Prime Day | Mid July
Worldwide
Amazon Prime Day is a major global shopping event offering exclusive deals for Prime members. While the focus is on Amazon, other ecommerce businesses can capitalize on the increased shopping activity by offering their own discounts and promotions during this period. Highlight limited-time deals on popular products and create content that showcases the best bargains available. This is a great time to boost sales and attract new customers looking for competitive offers outside of Amazon.
Other notable holidays in July:
- National Day (Belgium, July 21) – Celebrates Belgium’s national holiday with parades, fireworks, and festivities.
August
Northern Hemisphere Season: Summer | Southern Hemisphere Season: Winter
- Back to School Season | August – September (varies by country and school system)
Worldwide
Back to School season marks the return of students to classrooms after their break. In the Northern Hemisphere, it typically occurs in August and September, while in the Southern Hemisphere, it takes place in January and February. It’s an ideal time to promote products that help students, parents, and teachers prepare for the new academic year. Highlight items such as school supplies, backpacks, electronics, study aids, and seasonal clothing. Create content that offers tips for a successful school year, and organizational ideas, and consider offering special promotions or bundles to attract customers looking to equip themselves for the new school year.
- Swiss National Day | August 1st
Switzerland
Swiss National Day celebrates the founding of the Swiss Confederation in 1291 with festivities including fireworks, parades, and traditional music. Promote products that align with themes of celebration and national pride, such as apparel and accessories in the national colors of red and white. Consider offering special promotions to celebrate the spirit of this day.
- Lammas Day | August 1
United Kingdom, Scotland, European Union
Lammas Day is a traditional harvest festival marking the beginning of the wheat harvest. It’s an ideal time to promote products that celebrate the season, such as autumn-themed clothing, accessories, and home decor. Create content that reflects themes of abundance and gratitude, and consider offering special promotions to engage customers celebrating this traditional festival.
- Civic Holiday | August 5th, 2024 (First Monday in August)
Canada
Civic Holiday, observed on the first Monday in August, is a public holiday in Canada known by various names and celebrated for different reasons across the country. In many regions, it serves as a general celebration of local culture, community, and heritage. It’s a day for relaxation, community events, festivals, and family gatherings. Promote products that enhance summer celebrations, such as outdoor gear, and summer apparel. Consider offering special promotions to help customers enjoy their long weekend festivities.
- Summer Bank Holiday | August 5th, 2024 / August 26th, 2024
United Kingdom, Scotland, Ireland
The Summer Bank Holiday marks the end of summer, offering a long weekend for relaxation, outdoor activities, and family gatherings. In the UK, it’s observed on the last Monday in August, while in Scotland and Ireland, it falls on the first Monday in August. Promote products related to outdoor activities, travel, and leisure, such as travel accessories, outdoor gear, and summer apparel. Consider offering special promotions to help customers enjoy their long weekend festivities.
- National Day | August 9th
Singapore
National Day in Singapore celebrates the country’s independence from Malaysia in 1965. It is marked by grand parades, fireworks displays, and patriotic celebrations. Promote products that align with themes of national pride and celebration, such as apparel and accessories in red and white. Consider offering special promotions to engage customers and celebrate the national spirit.
- Obon Festival | August 13th – 15th (some regions observe in mid-July)
Japan
Obon is a traditional Buddhist festival in Japan honoring the spirits of deceased ancestors, featuring dances, lanterns, and family gatherings. Promote products that reflect themes of remembrance and family, and consider offering special promotions to encourage meaningful family time and reflection during the festival.
- India’s Independence Day | August 15th
India
India’s Independence Day commemorates the country’s independence from British rule in 1947. Celebrations include parades, flag hoisting, and cultural events. Promote products that align with themes of patriotism and cultural pride, such as apparel and accessories in the national colors of saffron, white, and green. Consider offering special promotions to engage customers in celebrating this significant day.
Other notable holidays in August:
- Raksha Bandhan (India, usually in late July or August) – A Hindu festival celebrating the bond between brothers and sisters, marked by the tying of rakhi (bracelets) and exchange of gifts.
- Friendship Day (India, first Sunday in August) – A day dedicated to celebrating friendship with the exchange of gifts and friendship bands.
- Youth Day (Worldwide, August 12) – Recognizes the contributions of young people to society, focusing on youth empowerment and education.
- Queen Mother’s Birthday (Thailand, August 12) – Honors Queen Sirikit and is also observed as Mother’s Day, marked by ceremonies and activities that show respect and love for mothers.
September
Northern Hemisphere Season: Fall | Southern Hemisphere Season: Spring
- Labor Day | September 2nd, 2024 (first Monday in September)
Canada, United States
Labor Day in the US and Canada honors the contributions and achievements of workers and marks the unofficial end of summer. This holiday weekend is often celebrated with parades, barbecues, and family gatherings, making it an ideal time to highlight end-of-summer discounts and back-to-school items. Consider offering special promotions to attract customers looking to make the most of the long weekend and prepare for the upcoming fall season.
- Brazilian Independence Day | September 7th
Brazil
Brazilian Independence Day marks Brazil’s independence from Portugal in 1822 with celebrations including parades, fireworks, and cultural events. Promote products that align with themes of patriotism and cultural pride, such as apparel and accessories in the national colors of green, yellow, and blue. Consider offering special promotions to engage customers in celebrating this significant day.
- Mexican Independence Day | September 16th
Mexico
Mexican Independence Day commemorates Mexico’s independence from Spain in 1810 and is celebrated with parades, music, fireworks, and festive events. Promote products that reflect Mexican culture and pride, such as apparel and accessories in the national colors of green, white, and red. Consider offering special promotions around this significant day to engage customers and celebrate Mexican heritage.
- Mid-Autumn Festival | September 17th, 2024 (usually falls in September or early October)
China, Other Asian Countries
The Mid-Autumn Festival, also known as the Mooncake Festival, is a major Chinese holiday that celebrates the harvest and the full moon. It’s a time for family reunions and the sharing of mooncakes. Consider promoting products that align with themes of togetherness and celebration.
- Oktoberfest | September 21st – October 6th, 2024 (usually starts in late September and ends in the first week of October)
Germany
Oktoberfest is the world’s largest beer festival, held annually in Munich, Germany, featuring beer tents, traditional Bavarian music, and parades. Focus on promoting products that customers might purchase for the festival such as drink accessories and festive attire. Consider offering special promotions to engage customers planning to participate in the celebrations.
- First Day of Fall | September 22nd, 2024 (usually falls between September 22nd and 24th)
Worldwide
The First Day of Fall, also known as the Autumnal Equinox, marks the beginning of the fall season in the Northern Hemisphere. It’s a time when the length of day and night are nearly equal. Celebrate this transition by promoting products that embrace the cozy and warm vibes of autumn, such as seasonal clothing and home decor. Consider offering special promotions to encourage customers to refresh their homes and wardrobes for the new season.
Other notable holidays in September:
- Chuseok (South Korea, usually in September) – Also known as Korean Thanksgiving, it’s a major harvest festival celebrated with traditional foods, family gatherings, and rituals to honor ancestors.
- Harvest Festival (United Kingdom, usually in September) – Celebrates the gathering of the harvest with events, fairs, and services, focusing on local foods and community spirit.
- Respect for the Aged Day (Japan, third Monday in September) – Celebrates the elderly and their contributions to society with activities, gifts, and expressions of gratitude.
- National Day for Truth and Reconciliation (Canada, September 30) – A day to honor the survivors of residential schools, their families, and communities, and to reflect on the history and ongoing impact of these institutions.
October
Northern Hemisphere Season: Fall | Southern Hemisphere Season: Spring
- International Coffee Day | October 1
Worldwide
International Coffee Day celebrates coffee and the coffee culture worldwide. It’s the perfect occasion to promote coffee products, brewing equipment, and related accessories. Highlight unique coffee blends, sustainable coffee brands, and stylish coffee makers. Create engaging content that explores the history and culture of coffee, offers brewing tips, and showcases special promotions to attract coffee enthusiasts.
- China Golden Week | October 1st – 7th
China
Golden Week is a major holiday in China that includes several national holidays, beginning with National Day on October 1st. It is a time for travel, family reunions, and various festivities. Focus on promoting travel accessories, outdoor gear, and comfortable clothing. Highlight items that make travel and family gatherings more enjoyable, such as travel pillows, portable chargers, and stylish yet comfortable apparel. Create content that emphasizes the importance of family time and offers special promotions to engage customers celebrating Golden Week.
- Canadian Thanksgiving | October 14th, 2024 (second Monday in October)
Canada
Canadian Thanksgiving celebrates the harvest and other blessings of the past year. Traditions include family gatherings, festive meals, and expressing gratitude. Promote products that enhance these celebrations, such as fall-themed decor and cozy apparel. Consider offering special promotions to help customers prepare for and enjoy this special holiday.
- Halloween | October 31st
Canada, Australia, United States, United Kingdom, Other EU Countries
Halloween, celebrated on October 31st, includes traditions such as trick-or-treating, costume parties, haunted houses, and pumpkin carving. Focus on promoting Halloween-themed products like costumes, candy, festive apparel and accessories, and spooky decor. Consider offering special promotions to engage customers preparing for the holiday.
Other notable holidays in October:
- Our Lady of Aparecida (Brazil, October 12) – A major Catholic feast day honoring the patron saint of Brazil, celebrated with religious services, processions, and festivities.
November
Northern Hemisphere Season: Winter | Southern Hemisphere Season: Summer
- Diwali | November 1st, 2024 (usually falls between mid-October and mid-November)
India, Nepal, Other Hindu Communities Worldwide
Diwali, the Festival of Lights, celebrates the victory of light over darkness and good over evil. It is marked by lighting lamps, fireworks, and family gatherings. Promote products that reflect themes of celebration and joy, such as festive clothing and accessories in vibrant colors like gold, red, yellow, green, orange, blue, and purple, as well as home decor and gift items. Consider offering special promotions to connect with customers celebrating this vibrant festival.
- Dia de los Muertos | November 1-2
Mexico, Other Latin American Countries
Dia de los Muertos, or the Day of the Dead, is a vibrant celebration honoring deceased loved ones. It involves traditional foods, colorful decorations, and cultural rituals. Promote items such as festive decor, cultural crafts, and themed gifts. Create content that educates your audience about the holiday’s significance and offers ideas for celebrating and honoring loved ones. Consider special promotions to connect with customers observing this meaningful and culturally rich holiday.
- Singles’ Day | November 11th
China
Singles’ Day, originally a celebration for single people in China, has evolved into the world’s largest online shopping day. Promote a wide range of products with significant discounts to attract shoppers, highlighting items like electronics, fashion, beauty products, and home goods. Create content that emphasizes the excitement of Singles’ Day sales and offers special promotions to boost customer engagement.
- Thanksgiving | November 28th, 2024 (fourth Thursday in November)
United States
Thanksgiving in the US is a time to express gratitude, gather with family, and enjoy a festive meal. This holiday is marked by feasts, parades, and a general spirit of thankfulness. It’s also a peak time for the food and beverage industry, with sales spiking as people prepare for their Thanksgiving dinners. Additionally, Thanksgiving serves as the unofficial start of the holiday sales season, leading into the massive shopping event of Black Friday. Consider offering special promotions and discounts to attract customers preparing for their celebrations and those looking to get a head start on their holiday shopping.
- Black Friday | November 29th, 2024 (Friday following the fourth Thursday in November)
Worldwide
Black Friday is a major shopping event that originated in the USA and has since gained popularity worldwide. It marks the beginning of the holiday shopping season with significant discounts and promotions. Focus on promoting a wide variety of products with attractive discounts. Highlight items across categories such as electronics, fashion, beauty, and home goods. Create content that builds anticipation for Black Friday deals and offer limited-time promotions to drive sales.
Other notable holidays in November:
- All Saints Day (Spain, Italy, France, November 1): A day to honor all saints, known and unknown, marked by church services and visits to cemeteries.
- Remembrance Day (United Kingdom, November 11): Honors military veterans with ceremonies, moments of silence, and the wearing of poppies.
- Black Consciousness Day (Brazil, November 20) – A day to celebrate the cultural contributions of Afro-Brazilians and to raise awareness of the challenges they face.
- Mexican Revolution Day (Mexico, November 20): Commemorates the start of the Mexican Revolution in 1910, celebrated with parades, reenactments, and festivities.
- Buen Fin (Mexico, weekend before Mexican Revolution Day) – Equivalent to Black Friday, Buen Fin is a major shopping event with significant discounts and promotions.
December
Northern Hemisphere Season: Winter | Southern Hemisphere Season: Summer
- Cyber Monday | December 2nd, 2024 (Monday following Black Friday)
Worldwide
Cyber Monday is a significant online shopping event following Thanksgiving and Black Friday. It offers a chance for brands to provide exclusive online deals and discounts. Focus on promoting a wide range of products such as electronics, fashion, beauty items, and home goods. Create content that highlights the best deals and offers limited-time promotions to attract online shoppers looking for great bargains.
- St. Nicholas Day | December 6th
Germany, Netherlands
St. Nicholas Day is celebrated with gift-giving, traditional foods, and various festive activities. It’s a time for children to receive small gifts and treats. Promote products such as children’s toys, festive treats, and holiday decorations. Create content that highlights the joy and tradition of St. Nicholas Day, and consider offering special promotions to attract parents looking to celebrate this festive occasion with their children.
- First Day of Winter | December 21st, 2024 (usually falls between December 20th – 23rd)
Worldwide
The First Day of Winter, also known as the Winter Solstice, marks the beginning of the winter season in the Northern Hemisphere. It is the shortest day and the longest night of the year. Celebrate this transition by promoting products that help customers stay warm and cozy, such as winter clothing, home decor, and seasonal accessories. Highlight items like coats, scarves, blankets, and festive winter decorations. Create content that emphasizes the charm of winter, offers tips for staying warm, and provides ideas for winter activities. Consider offering special promotions to encourage customers to prepare for the colder months ahead.
- Christmas | December 25th
Christian Communities Worldwide
Christmas is celebrated worldwide to commemorate the birth of Jesus Christ. It is a time for family gatherings, gift-giving, and festive decorations. The day before, Christmas Eve, often marks the start of celebrations with special meals and traditions. Promote products such as winter clothing, gift items, and home decor. Create content around Christmas traditions, gift guides, and holiday preparation tips to engage your audience. Consider offering special promotions and bundles to encourage early shopping. Additionally, emphasize themes of gratitude, generosity, and togetherness in your messaging to resonate with the holiday’s spirit.
- Hanukkah | December 25th, 2024 – January 2nd, 2025 (usually falls in late November or December)
Israel, Jewish Communities Worldwide
Hanukkah, also known as the Festival of Lights, commemorates the rededication of the Second Temple in Jerusalem. It involves lighting the menorah, playing games, and exchanging gifts. Promote products that reflect the themes of Hanukkah, such as festive home decor, gift sets, and wellness items. Consider offering special promotions to connect with customers celebrating this holiday.
- Boxing Day | December 26th
United Kingdom, Canada, Australia, Other Commonwealth Countries
Boxing Day is a public holiday observed in the UK, Canada, Australia, and other Commonwealth countries. It follows Christmas Day and is traditionally a time for giving gifts to the less fortunate. It has also become a major shopping event with significant sales. Focus on promoting products across various categories with attractive discounts. Highlight items such as winter clothing, electronics, and home goods. Emphasize post-Christmas sales and themes of generosity and community involvement in your messaging. Consider offering exclusive online deals, and bundle offers to enhance customer engagement.
- Kwanzaa | December 26th – January 1st
African Communities Worldwide
Kwanzaa is a week-long celebration that honors African heritage and culture, observed from December 26th to January 1st. It involves activities such as lighting the kinara (candle holder), storytelling, and feasting. Promote products that reflect the principles and themes of Kwanzaa in a respectful and meaningful way, focusing on items that encourage community and family togetherness while maintaining sensitivity to its cultural significance.
- New Year’s Eve | December 31st
Worldwide
New Year’s Eve marks the final day of the year, celebrated with parties, fireworks, and countdowns to midnight. Promote products that help customers celebrate the occasion, such as festive apparel, party supplies, and home decor. Highlight items like sparkling outfits, decorations, and party favors. Create content that offers celebration ideas, party-planning tips, and New Year’s resolutions to engage your audience. Consider offering special promotions to encourage customers to prepare for their New Year’s Eve celebrations.
Other notable holidays in December:
- King Bhumibol’s Birthday (Thailand, December 5) – Celebrates the birth of the late King Bhumibol Adulyadej, marked by ceremonies and acts of homage to his legacy.
- Constitution Day (Spain, December 6) – Celebrates the adoption of the Spanish Constitution with public ceremonies and educational events.
- Saint Lucia’s Day (Scandinavian countries, December 13) – Celebrated with processions and special foods, honoring Saint Lucia with candles and songs.
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