Tackling International Returns & Exchanges – Cuup Case Study

February 15, 2022 
|  Passport

Tackling International Returns & Exchanges – Cuup Case Study


Real problems require real solutions. We love sharing customer stories where we’ve been able to tackle issues in the international shipping and logistics space for our partners. This is our quick recap, but for the full customer story, be sure to read The Perfect Fit for Reverse Logistics.  


Offering international returns is no longer optional. For many brands, it’s a requirement to expand to new markets. And for product categories like footwear, apparel, and intimates, the returns rate may exceed 40%. Having a simple, affordable solution in place for customers is absolutely essential to unlocking global potential.

Take CUUP, a modern intimates brand that’s on a mission to help women find the perfect fit. When CUUP wanted to expand to Canada, they knew that a returns program would be key to their success. “We didn’t want to expand to Canada without having an easy way for customers to return their orders if they didn’t feel it was the perfect fit,” says Anh Nguyen, CUUP’s Director of Operations.  

A solid return policy and effective returns management platform can give brands the edge they need to succeed. But for brands to capitalize internationally, they’ll need help that only a turnkey international shipping solution can provide.


CUUP found their perfect fit with Loop Returns and Passport Shipping. 


CUUP needed to have a cross-border returns program in place before they activated new countries.


Leveraging Loop for US and Canada returns extended a solution they loved to shoppers north of the border, and Passport’s reverse logistics, duty & tax reclamation service, and international customer support made for a turnkey international expansion.

  • Unlocked up to 40% discounts on list rates with Canada Post
  • Eliminated surprise fees and post-shipping accessorials with transparent, upfront pricing
  • Gained flexibility to scale Returns over time, with direct and consolidated options
  • Enhanced customer’s experience with simple, straightforward duty and tax reclamation
  • Increased visibility into Returns through the Passport Returns Dashboard


“Passport was the clear choice,” said Nguyen.  “We loved that they could handle our shipments to Canada, manage the returns to our US fulfillment center, and work seamlessly with our US returns platform. Best of all, they took care of all the customer support questions for returns, which really took the burden off our customer success teams.” 


Ready to find your perfect fit for international shipping and returns?

It can be overwhelming to take on the logistics of international shipping and returns alone, but we’re here to help! Reach out to set up an exploratory call so we’re able to understand your international expansion goals and recommend a go-to-market approach. Our trusted advisors are here to address even your toughest international shipping problems — let’s get started!